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Requirements
Media Studies
The media studies major brings together coursework in media production and theory, offering students a range of technical skills and theoretical tools that will help them become active producers and thoughtful consumers of media.
The major offers students an opportunity to produce original, creative work, and to gain practical experience through internships, entrepreneurship, and work experience. It also cultivates media literacy by requiring students to examine various media phenomena within the context of cultural, economic, political, and technological developments from around the globe.
Courses in media studies skirt the boundaries of sociology, anthropology, art, history, film studies, environmental studies, and political science, and offer opportunities to engage with a range of prominent critical traditions within the humanities, including postcolonial studies, critical race theory, feminist and gender studies.
Majors
The Marketing Major prepares students for entry-level positions in marketing at corporations or marketing agencies. Students will gain a solid understanding of consumer behavior and marketing principles, become competent in utilizing modern marketing tools and channels, and acquire quantitative skill and experience in working with marketing data. They will develop an ability to formulate, implement, and evaluate the effectiveness of a marketing strategy and plan. For career readiness, students go through a four-year developmental path of career preparation designed for marketing careers, including mentorship by career coaches and developing a professional network in marketing.
- Three units on human behavior and research methods chosen from one of these groups:
- Business 110 and Economics 111 and 251.
- Anthropology 100, 208, and 240.
- Psychology 100, 161, and one from Psychology 250, 260, 265.
- Four business units on marketing and consumer behavior: Business 220, 330, 305, and 381.
- Two media studies units on marketing: Media Studies 232, 234.
- Two units on creative and design thinking and practices, choose from: Art 125, 151, 280 (when topic is related to design), 325; PRAX 280 (when topic is related to design), Museum Studies 285; and Performing and Applied Arts 100, 106.
Students may declare a maximum of one major and a maximum of one minor with the Department of Economics and Business. Students who do not major with the Department of Economics and Business may declare up to two minors.
- Two units of introductory Media Studies:
- Media Studies 110 or 150.
- Media Studies 100 or 125.
- Two units of media production chosen from: Art 117, 125; English 228; Media Studies 155, 215, 225, 251, 300, 301; Performing and Applied Arts 260.
- Three units of advanced Media Studies coursework:
- One unit chosen from: Media Studies 250, 270, 271, 272, 350, 351, 370.
- Two additional upper-level units chosen in consultation with a media studies advisor.
- Two supporting units of media studies coursework chosen in consultation with a media studies advisor.
- One unit capstone approved by a media studies advisor.
- One media internship or applied experience in media (which may include creative projects completed over the summer), chosen in consultation with a media studies advisor.
Minors
- Introductory business: Business 110 or introductory economics: Economics 111.
- Marketing and consumer behavior Business 220 and 330.
- Statistics course: One unit of an introductory statistics course such as Biology 247, Economics 251, Sociology 205, Psychology 161, Health and Society/Political Science 201, or another statistics course by permission of instructor.
- Two units from Media Studies 150, 232, 234, Art 125, 280 (when topic is UX Design), 325, Museum Studies 285, PRAX 280 (when topic is Design Thinking).
Students may count up to 3 units from the above listed minor requirements for their major.
Students may declare a maximum of one major and a maximum of one minor with the Department of Economics and Business. Students who do not major with the Department of Economics and Business may declare up to two minors.
- One unit of Media Studies 150.
- One unit of Art, Media Studies 155, or Media Studies 251.
- Three units of Art History or Media Studies 250. One of the three units may be substituted with a course from another department upon advisor’s approval.
- One unit of Media Studies 390, Art History 390, or PRAX 200: Special Project or Internship related to Visual Studies.
- The Special Project or internship (90 hours) must include some form of public presentation such as a symposium presentation.
- This requirement can be substituted with Media Studies 250, 350, or 370, if the student has completed a capstone class with a significant visual studies component.