“Consumer products can be perceived as the same. My job is convince people there is a difference.” - Martin Dieterich’07
Description
Marketing is a field that aims to mold the image of a company, person, or product. There are many careers within marketing, including public relations, brand management, and advertising. Each of these jobs is unique, but all of them involve using research, developing creative communication strategies, and utilizing new technologies to reach a goal.
Facts & Figures
Figures taken from GlassDoor and the Bureau of Labor Statistics.
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Number of Jobs in 2020: 316,800
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Job outlook: 10% (2020-2030)
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Starting salary: $74,516/yr
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Mid-career salary: $74,464/yr
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Typical Entry-Level Education: Bachelor’s Degree
Soft Skills
- Creative Problem-Solving
- Productive Collaboration
- Flexibility & Ability to Learn Quickly
- Attention to Detail
How to Get Started
- Minor in marketing, and take Beloit College courses offered by various disciplines (because a marketing career requires very diverse skill set):
- Marketing Principles & Strategy, Consumer Behavior (by business school)
- Personality Psychology, Social Psychology (by psychology department)
- Graphic Design & UX Design (by arts department)
- Intro to Entrepreneurship (by Center for Entrepreneurship)
- Video/Audio/Media Production (by media studies program)
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Anthropology of Consumer Society (by anthropology department)
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US Parties & Groups and Elections (by political science department)
- Certificates in market research, sales, digital marketing and more are also available through the Business School
- Talk with your advisor and/or one of Economics & Business faculty:
- Connect with Beloit Alumni in marketing careers (faculty listed above can help)
- Pursue marketing internships (check Impact Beloit’s Concierge Internship Program; alumni can also help).
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Visit Career Works.